Sony Unveils PS3 Slim, Slashes Prices - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Mobile & Wireless

Sony Unveils PS3 Slim, Slashes Prices

Sony hopes the new, slim product and lower prices will goose flagging sales.

Sony launched a slimmer version of the PlayStation 3 and has slashed the price of all console models, heating up competition with rivals Microsoft and Nintendo.

Sony introduced the PS3 Slim Tuesday at the GamesCom conference in Germany. The new model, scheduled for release in the first week of September, has the same features as the older versions, but takes up 33% less space and consumes 34% less power, according to Sony.

In launching the console, Sony also announced that the price of the two current PS3 models would be lowered by $100. Starting Tuesday, the 80 GB model was available on Amazon for the lower price of $300, and the 160 GB version for $400.

The PS3 Slim, which has a 120 GB hard drive, was available online for pre-order as of Tuesday on Amazon, Sears and Kmart. Sears and Kmart listed the release date as Sept. 1.

Speculation that Sony was preparing to cut the price of the PS 3 had been circulating for some time around the Web. Unit sales have lagged those of Microsoft's Xbox 360 and Nintendo's Wii, and analysts have said Sony would have to drop prices to jump start sales.

The new price matches the Xbox 360's, but is $50 higher than the Wii. However, the higher prices for the XBox and PS3 are reflections of those two products being more powerful systems for serious gamers. In targeting the Wii at more casual gamers, Nintendo has outsold Microsoft and Sony in terms of unit sales.

In addition to competition from other vendors, the economic downturn is a likely factor in Sony dropping prices. The company in July reported that unit sales of the PS3 fell more than 31% in the quarter ended June 30, compared to the same period a year ago. Lack of a hot, new game also drove sales downward.

Nintendo gave the same reasons in reporting that Wii sales during the same quarter fell by more than half year-to-year.

The U.S. video-game industry as a whole has suffered during the economic recession. In July, the industry reported its fifth consecutive month of declining sales, according to NPD Group. Console sales overall fell 37% in July from the same month a year ago.

InformationWeek has published an in-depth report on Google's upcoming Chrome OS. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll