re: MC Hammer's Next Hit: Search Technology?
First, let me just say that I applaud Hammer -- A quick look at the page dedicated to him on Wikipedia shows he has not been content to rest simply on the laurels of his musical career, expanding his horizons into a number of ventures, including this one.
That being said, I'm not sure I see the value add in what he's offering here. Frankly, if I wanted to do a search for car insurance quotes, the first thing I would have done was typed "car insurance quotes" into the search field. I wouldn't type just "car," knowing I'd end up with hundreds of results I really didn't want.
But definitely worth keeping this on the radar to see what other developments come from it.