Android To Capture 4% Of Smartphone Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Enterprise Architecture
01:26 PM

Android To Capture 4% Of Smartphone Market

Buoyed by Google's brand, the first Android handset from T-Mobile and HTC is expected to sell 400,000 units by the end of the year, according to one research group.

Google's Android operating system is expected to capture 4% of the U.S. smartphone market during the fourth quarter of 2008, according to research group Strategy Analytics.

The estimate comes as the first Android handset, tentatively known as the Dream, is set to be unveiled Sept. 23 by T-Mobile. Although the details aren't confirmed, FCC filings show the HTC handset will have a large touch screen that flips out to reveal a QWERTY keyboard, Wi-Fi, and Bluetooth capabilities.

Strategy Analytics said 10.5 million smartphones will be sold in the United States during the fiscal fourth quarter, and the Android smartphone will sell 400,000 units during that time frame. By comparison, Apple's iPhone 3G sold 1 million units worldwide in its launch weekend, with industry analysts estimating the majority of those sales were in the U.S. market.

"Android is a relative late entrant and it will join an increasingly crowded market alongside BlackBerry, Microsoft, Apple, Palm, Symbian, and LiMo," said Neil Mawston, Strategy Analytics' director of wireless device strategies, in a statement.

Google's brand will be a strong driver of adoption, the research group said, but the biggest issue will be the carrier subsidy. Part of the latest iPhone's success is because of the relatively inexpensive price point, and The Wall Street Journal said the first Android handset is expected to debut for $199.

"Longer-term success will, of course, rest on Android vendor ability to create designs with wow factor and an intuitive user-interface," said Chris Ambrosio, Strategy Analytics' executive director, in a statement. "Google will do its part to drive growth, and we expect Android will eventually offer a compelling range of mobile applications emphasizing Google's online assets, such as advertising, mapping and search."

While sales comparisons of the Dream and iPhone 3G are inevitable, Android is expected to be a on a slate of different handsets in the coming years, with one expected from Sprint in the first half of 2009.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Flash Poll