YouTube Growth Continues To Soar - InformationWeek

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YouTube Growth Continues To Soar

Despite YouTube's phenomenal growth in page views and visitors, some analysts have questioned whether the video-sharing site can transition from a free service to one that can make money.

Video-sharing site YouTube attracted 19.6 million visitors in June, a 297 percent increase from January, a market research firm said Friday.

The site's growth has been even more dramatic in terms of number of Web pages viewed, Nielsen/NetRatings said. In June, that number rose 515 percent from January to 72.4 million. The average time spent at the site during the same period increased 64 percent to 28 minutes from 17 minutes.

On a week-to-week basis, the number of visitors to YouTube increased by 75 percent in the week ending July 16 to 12.8 million visitors.

Despite YouTube's phenomenal growth, some analysts have questioned whether the site can transition from a free service to one that can make money. Experts are skeptical that people visiting the Internet company's site would be willing to pay for content, and believe mainstream advertisers would likely avoid having their brands associated with the oftentimes edgy and racy content.

Nielsen found that men are 20 percent more likely to visit YouTube than women, and people between the ages of 12 and 17 years old are nearly 1.5 times more likely than the average Web user to go to YouTube.

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