YouTube Debuts Viewer Analytics Tool - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure
News
3/27/2008
01:23 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

YouTube Debuts Viewer Analytics Tool

The service is designed to help video makers understand more about where their viewers are and how those viewers found their videos.

Online video makers can now watch those watching their videos.

Google's YouTube on Thursday released YouTube Insight, a free video analytics tool designed to help video makers understand more about where their viewers are and how those viewers found their videos.

"For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time," a YouTube blog post explains. "You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks."

The metrics YouTube is making available are likely to be appreciated by marketers and professional video makers, who can use the information to see where videos are popular and to correlate changing viewership with related promotions and events.

As an example, YouTube suggests that a video maker who discovers that he or she has attracted a sizable audience in Spain might wish to consider posting subsequent videos in Spanish to better serve viewers in that country.

The information YouTube is providing -- view count over time and views by country -- is considerably more limited than similar data Google offers Web site owners through Google Analytics, which in turn reveals less about site visitors than Web server logs.

Google may, over time, expand the breadth of information it exposes to video makers about YouTube viewers, but privacy concerns are likely to prevent it from revealing identifying information like viewer IP addresses. Video makers who find that information useful would be well advised to embed YouTube videos on their own sites, where they have full access to server logs.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Future IT Teams Will Include More Non-Traditional Members
Lisa Morgan, Freelance Writer,  4/1/2020
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll