Yahoo Offers Graphical Ads For Mobile Phones - InformationWeek

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Yahoo Offers Graphical Ads For Mobile Phones

Consumers receiving Yahoo ads would be able to click on the graphic to get more information about the advertiser's offer, or call the advertiser directly.

Yahoo on Tuesday launched a beta version of a graphical advertising platform for mobile phones, increasing advertisers' options for reaching millions of handset carriers in the United States.

The offering followed last month's release, also in beta, of search ads for U.S. wireless subscribers.

The latest offering supports graphical ads across Yahoo's mobile services, which are accessed through a phone's Web browser. Consumers receiving Yahoo ads would be able to click on the graphic to get more information about the advertiser's offer, or call the advertiser directly.

Yahoo services are accessible on most handsets available through major wireless operators. The portal provides local search, e-mail, news, financial, and sports services through more than 50 partnerships with mobile operators and device manufacturers worldwide.

In launching the new ad service, Yahoo apparently has its eye on the millions of mobile phone users in the United States, and the growing number in other parts of the globe, particularly in developing nations. Analyst firms ABI Research and International Data Corp. say global mobile-phone shipments this year are on track to reach 1 billion units.

Yahoo isn't alone in offering mobile advertising. Rival Google is also testing an ad service on the small screen.

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