Yahoo Loses Attention, Google And MSN Gain It - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

02:35 PM
Connect Directly

Yahoo Loses Attention, Google And MSN Gain It

Since December, Yahoo's share of user attention has declined 22%, while Google's attention share has risen 10%, which doesn't include YouTube's performance.

One area where Yahoo continues to lead Google is in user attention. But Yahoo is losing ground and Google is gaining it, according to Internet metrics company Compete.

The recently updated Compete Attention 200 shows Yahoo with roughly three times the share of user attention than Google received in June, 6.5% vs. 2.3%. These percentages represent the fraction of time Internet users spent at a given site out of the entire amount of time they spent online.

Since December, Yahoo's share of user attention has declined 22%, while Google's attention share has risen 10%, which doesn't include YouTube's performance.

It's debatable how relevant Compete's attention metric is to Google, which measures the success of its search engine mostly by the speed with which users find relevant links and move on.

Still, as Google continues to develop as a service ecosystem, offering online applications, tools, and other diversions, many of its properties are aiming for greater user engagement.

The top 10 sites in terms of attention in June were MySpace (12.7%), Yahoo (6.5%), MSN (5.8%), eBay (2.3%), Google (2.3%), Facebook (1.5%), Pogo (1.4%), YouTube (1.4%), AOL (1%), and Craigslist (0.8%).

YouTube, owned by Google, showed the largest gain between December and June, with a 148% increase. This may reflect both an increase in popularity and the time-intensive nature of video viewing.

The other two major gainers were MSN and Facebook, which elicited 57% and 59% more attention, respectively, between December and June.

In a blog post, Compete analyst Max Freiert observes that social networking is driving attention growth for media sites.

Yahoo's failure to purchase Facebook has left it with properties that just don't seem to be able to match the magnetism of Google's YouTube or the gravity that keeps Windows users circling Microsoft properties. MySpace may be willing to date Yahoo -- the two sites have explored a relationship -- but it's hard to see how there would be any chemistry between the social site's in-your-face sensibility and Yahoo's Flickr aesthetes.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll