Yahoo Launches Consumer-Tech Web Site - InformationWeek

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Yahoo Launches Consumer-Tech Web Site

The site, Yahoo Tech, will offer expert advice and user-contributed reviews to help consumers research and buy technology products.

Yahoo! Inc. unveiled a Web site Monday to help consumer research, purchase and use technology products.

The site, Yahoo! Tech, will offer advice from experts and user-contributed reviews. The movie marks the latest by the Internet media company to expand into areas, such as travel, finance, automobiles, and now, technology.

Yahoo! Tech will offer focus on making technology easier to understand. The site will have information on hundreds of thousands of products with user product ratings and reviews through its Yahoo Shopping site, as well as question-and-answer guides and community features that exist within the wider Yahoo universe.

Rather than targeting savvy technology enthusiasts,Yahoo! Tech wants to attract consumers who have heard about set-top boxes or Internet protocol television systems (IPTV) but don't own one.

Yahoo also hired several high-tech advisers to share daily insights. Each adviser will focus on a specific audience – "The Mom," "The Working Guy," "Techie Diva" and "The Boomer."

Yahoo also plans to embed original video programming it is producing throughout the site. In the tech section Yahoo will serve-up a weekly segment called "Hook Me Up" hosted by Becky Worley, who formerly covered technology for CNN and ABC's "Good Morning America."

By launching its technology section, Yahoo hopes to attractive new advertiser streams from makers of computers, cellular phones, cameras, MP3 players and other gadgets, as the search engine works toward building competitive edge, the company said.

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