Yahoo Launches Consumer-Tech Web Site - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Yahoo Launches Consumer-Tech Web Site

The site, Yahoo Tech, will offer expert advice and user-contributed reviews to help consumers research and buy technology products.

Yahoo! Inc. unveiled a Web site Monday to help consumer research, purchase and use technology products.

The site, Yahoo! Tech, will offer advice from experts and user-contributed reviews. The movie marks the latest by the Internet media company to expand into areas, such as travel, finance, automobiles, and now, technology.

Yahoo! Tech will offer focus on making technology easier to understand. The site will have information on hundreds of thousands of products with user product ratings and reviews through its Yahoo Shopping site, as well as question-and-answer guides and community features that exist within the wider Yahoo universe.

Rather than targeting savvy technology enthusiasts,Yahoo! Tech wants to attract consumers who have heard about set-top boxes or Internet protocol television systems (IPTV) but don't own one.

Yahoo also hired several high-tech advisers to share daily insights. Each adviser will focus on a specific audience – "The Mom," "The Working Guy," "Techie Diva" and "The Boomer."

Yahoo also plans to embed original video programming it is producing throughout the site. In the tech section Yahoo will serve-up a weekly segment called "Hook Me Up" hosted by Becky Worley, who formerly covered technology for CNN and ABC's "Good Morning America."

By launching its technology section, Yahoo hopes to attractive new advertiser streams from makers of computers, cellular phones, cameras, MP3 players and other gadgets, as the search engine works toward building competitive edge, the company said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Ways to Prepare Your IT Organization for the Next Crisis
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/20/2020
News
IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Commentary
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll