Google Unveils 'Boutiques' Fashion Search Site - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture

Google Unveils 'Boutiques' Fashion Search Site

Like.com programmers, who joined Google when the former company was acquired, built the site where women can create profiles to help them find fashions that suit their style and taste.




Slideshow: The Top 16 Google Services
(click for larger image and for full slideshow)

Google has launched a clothing search site to help women build a fashion profile online to find what fits their individual tastes, or choose from the favorite fashions of celebrities and other tastemakers.

Called Boutiques.com, the site was built by the team of programmers who joined Google when it bought online retailer Like.com in August. The site, launched Wednesday, attempts to help women build the outfits they want from the hundreds of thousands of choices that exist in the fashion world.

To accomplish that, Google partnered with celebrities, stylists, designers and fashion bloggers who shared what colors, patterns, brands and silhouettes they loved and hated. The tastemakers then took a visual quiz to determine their style genre, such as classic, edgy or boho (a bohemian/hippie fashion).

"Our machine learning algorithms use this information to enable you to shop all of the inventory in the style of that tastemaker, on top of the 50 items they've hand-curated," Munjal Shah, product management director and former CEO of Like.com, said on the Google blog.

The style of each of the tastemakers, who include stylist Nicole Chavez, singer Eve and actor Carey Mulligan, are grouped in "boutiques" that visitors can browse. The site also gives women the ability to build their own personalized boutiques and get recommendations of products matching their tastes.

Boutiques.com also takes advantage of the Google search engine by offering filters to search for clothing based on genre, silhouette, pattern, color families and sizes. Searching for "yellow pumps," for example, will retrieve matching outfit ideas to the right of search results. Google has also launched an application for the Apple iPad to take Boutiques.com on the road.

The site is only available in the United States and only covers women fashion. Google plans to expand to men's fashion in the future.

Google has been beefing up its shopping services as the holiday season approaches. This week, the company announced it had partnered with more than 70 retailers, including some national brands, such as Best Buy, in order to let people shop online and then see if the items are available in nearby stores. Google is seeking additional retailers interested in joining the service.

SEE ALSO

Google Introduces In-Store Product Search

Google, Facebook, Apple Face Privacy Questions From Senators

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll