Will Telcos Still Love Me When I'm 64? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Will Telcos Still Love Me When I'm 64?

A report by Probe Research suggests that telecom firms are too youth-focused.

It may be fashionable for telcos to market mobile services to teens and young adults, but that kind of myopia could alienate a demographic growing faster than the line for Star Wars: mature spenders.

A report by Probe Research suggests that telecom firms are too youth-focused. After all, this decade's twentysomethings are next decade's retirement planners. Telcos need to find marketing strategies for older people to both capture valuable market share today and keep kid customers as they age, according to Probe's report, Voice And Data Networks--The Next Ten Years.

The study indicates that there will be a combined 12% decline in the number of people up to 19 years old living in the United States, Japan, India, China, Brazil, Indonesia, and Mexico during the next 50 years. Conversely, those 60 and older are expected to grow as a group by more than 250% in the same period.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
Why 2021 May Turn Out to be a Great Year for Tech Startups
John Edwards, Technology Journalist & Author,  2/24/2021
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll