First posted on CloudAve Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools

Ben Kepes, Contributor

November 3, 2009

1 Min Read

First posted on CloudAveAndrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.McAfee sees some positive signs and some danger areas - "We have the opportunity to snatch defeat out of the jaws of success". The way that''ll happen;

  • Declare war on the enterprise

  • Allow walled gardens to flourish - an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows - let''s not go there...

  • Accentuate the negative - the risks aren''t quite as bad as people make out, don''t dwell on them

  • Try to replace email

  • Fall in love with features - "what''s the simplest possible thing that could work"

  • Overuse the word "social"

Andrew is the father of the Enterprise 2.0 term - while his shtick is getting perhaps a little tired - he''s still got a valuable voice to add to the discussion.

About the Author(s)

Ben Kepes

Contributor

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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