Warner Buys A Piece Of Interactive Game Maker SCi - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications

Warner Buys A Piece Of Interactive Game Maker SCi

Under the agreement, SCi's Eidos Interactive would be able to make and distribute games featuring Warner Bros. characters.

Warner Bros. Entertainment has agreed to buy a minority share of SCi Entertainment Group, and to license Warner cartoon and comic book characters to the video game maker and distributor.

Warner said Friday that it has agreed to take a 10.3% stake in U.K.-based SCi, and to license Batman and animated characters from the Looney Tunes and Hanna-Barbera catalogs. In addition, SCi's Eidos Interactive publishing company would be able to make and distribute games featuring characters from Warner's TV shows The OC, Loonatics Unleashed, and Legion of Super Heroes. Financial terms weren't disclosed, and the deals would require SCi shareholder approval.

Under the distribution agreement, Warner Bros. would provide warehousing, logistics, merchandising, and media-buying services in the United States to Eidos. The latter company would continue to manage the rest of its U.S. operations, including manufacturing, sales, marketing, and public relations.

Among the characters licensed to SCi were Bugs Bunny, Daffy Duck, Road Runner, The Flintstones, Yogi Bear, and Huckleberry Hound.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll