Warner Buys A Piece Of Interactive Game Maker SCi - InformationWeek

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Software // Enterprise Applications

Warner Buys A Piece Of Interactive Game Maker SCi

Under the agreement, SCi's Eidos Interactive would be able to make and distribute games featuring Warner Bros. characters.

Warner Bros. Entertainment has agreed to buy a minority share of SCi Entertainment Group, and to license Warner cartoon and comic book characters to the video game maker and distributor.

Warner said Friday that it has agreed to take a 10.3% stake in U.K.-based SCi, and to license Batman and animated characters from the Looney Tunes and Hanna-Barbera catalogs. In addition, SCi's Eidos Interactive publishing company would be able to make and distribute games featuring characters from Warner's TV shows The OC, Loonatics Unleashed, and Legion of Super Heroes. Financial terms weren't disclosed, and the deals would require SCi shareholder approval.

Under the distribution agreement, Warner Bros. would provide warehousing, logistics, merchandising, and media-buying services in the United States to Eidos. The latter company would continue to manage the rest of its U.S. operations, including manufacturing, sales, marketing, and public relations.

Among the characters licensed to SCi were Bugs Bunny, Daffy Duck, Road Runner, The Flintstones, Yogi Bear, and Huckleberry Hound.

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