Video Social Networking Enables Movie-Mashup Contest - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Video Social Networking Enables Movie-Mashup Contest

Contestants can go online to remix the movie's video and still clips into a trailer to promote the film.

Warner Independent Pictures has tapped startup video editing and social networking community to promote Richard Linklater's movie "A Scanner Darkly," which opens July 7.

RES Magazine spearheaded the idea to hold a contest allowing contestants to remix the movie's video and still clips into a trailer to promote the film. Warner Bros' independent studio arm, Microsoft Corp., and's parent company Miravida Media Inc. have also teamed up on the project.

The call went out for entries" on Tuesday to re-cut, remix or remake the film trailer based on the novel by Philip K. Dick. Warner Bros Independent Pictures supplied 49 still images and 23 video clips. There have been about two-dozen video clips made by 84 members. "Instead of having one movie trailer out, Warner Independent has many, and this is only the first day," said Mike Folgner, Miravida Media chief executive officer and co-founder on Wednesday. "By the end of this contest they could have hundreds of movie trailers that are passed from friend to friend."

Jumpcut offers a community where people can upload video clips and still photos and create finished videos with an option to share the content or keep private. The Jumpcut editing program was written in Flash 8. Open source applications support the site.

By the end of June, Jumpcut plans to integrate with blogging sites, such as Six Apart Ltd., eBay Inc. and Google Inc.'s Blogger, Folgner said. "We've already integrated with Yahoo! Inc.'s Flickr," he added.

Deals are in the works to power other sites, too, Folgner said, such as AOL Inc.'s UnCut, or MySpace and YouTube, all social networking communities that offer the ability to upload videos, but not edit them.

As for "A Scanner Darkly" project, the creative team working on project will choose one winner and one runner-up. Web site visitors will vote on an additional audience award. Contestants can use's online video editor or their own software. Deadline for entries is June 7.

The group will announce winners in mid-June. The grand prize winner will receive two tickets to the U.S. premiere of "A Scanner Darkly" in Los Angeles, including roundtrip airfare, hotel and a Microsoft Windows 64-bit powered professional video editing workstation with Adobe Production Studio Premium featuring Premiere Pro, After Effects, Photoshop and more.

The runner-up and Audience Award winners will both receive an Xbox 360 video game console, Adobe Production Studio Standard software and an autographed movie poster.

Based on experience from science fiction author Philip K. Dick, "A Scanner Darkly" tells the dark comedic tragic tale of drug use in today's world. The film emerges with live-action photography overlaid with an advanced animation process known as interpolated rotoscoping, first used in writer and director Richard Linklater's 2001 film "Waking Life." "A Scanner Darkly" stars Keanu Reeves, Robert Downey Jr., Woody Harrelson, Winona Ryder and Rory Cochrane.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
10 Ways to Prepare Your IT Organization for the Next Crisis
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/20/2020
IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
Register for InformationWeek Newsletters
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll