This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Doug Henschen interviews Mark Lieberman, Chairman of Tivo Research Analytics, about how Tivo mashes up powerful combinations of big data from set-top boxes, supermarket registers, and prescription claims to tell advertisers if their ads are really working.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
IT Careers: Tech Drives Constant ChangeAdvances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!