Time Warner Cable Plans To Carry AOL - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Time Warner Cable Plans To Carry AOL

Time Warner Cable plans to offer America Online's services and a customized version of its portal in a deal that's expected to boost the cable company's Internet business and expand AOL's advertising footprint.

Time Warner Cable on Monday announced that it would offer America Online Inc.'s services and a customized version of its portal in a deal that's expected to boost the cable company's Internet business and expand AOL's advertising footprint.

Under the deal, Time Warner would share subscriber revenues with AOL, which would share revenues from its advertising, search, commerce and premium services. Both companies are subsidiaries of media giant Time Warner Inc.

"This is a revenue-share model that's totally different from what we've done before with Time Warner Cable," a spokeswoman for AOL said.

Before the latest partnership, Time Warner Cable subscribers could get AOL for $14.95 a month, under the latter company's "Bring-Your-Own-Access" plan announced last year for broadband subscribers. Under the new deal, Time Warner subscribers would get AOL at no additional charge.

The new offering is expected to roll out across Time Warner Cable over the next several months.

Under the deal, Time Warner would manage the subscription billing and customer care for its services, and AOL would manage and sell advertising and search inventory for the new offering and Road Runner.com, which is Time Warner Cable's web site for broadband subscribers. Road Runner is the brand of Time Warner's high-speed service.

AOL and Time Warner plan to work together in getting subscribers to switch to each other's services. AOL will provide a customized version of its portal, which will include all its free and premium services; and it will bring 3 million dial-up subscribers who may one day look for a high-speed connection.

Besides its traditional subscriber-based service, AOL has launched the AOL.com portal, which competes with entertainment sites from Yahoo Inc. and Microsoft Corp. In moving beyond a paid-subscription model, AOL is aggressively looking to expand its offerings for advertisers.

Earlier this month, AOL released a beefed-up version of its search engine on its paid service and its portal, and announced upcoming features to attract advertisers. The features included a pay-per-call service that would list an advertiser with a telephone number in a section separate from the general search results. Site visitors who call the number would be patched to the advertiser, which would be charged based on the number of calls.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll