Text Messages Are For Lovers, Survey Finds - InformationWeek

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2/12/2008
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Text Messages Are For Lovers, Survey Finds

AT&T's data traffic analysis shows a 33% increase in text messages on Valentine's Day compared to other holidays.

Text messages may not sound as romantic as flowers, chocolate, and dinner dates, but they're more popular on Valentine's Day than any other holiday, according to AT&T.

The company said that its data showed a 33% increase in text messages on Valentine's Day, compared to a 30% jump on Christmas, a 26% increase on New Year's and a 21% rise on Thanksgiving Day.

"Today's etiquette allows for serious or meaningful messages, like those sent on holidays, to be sent via text messages," Mark Collins, VP of Data Marketing for AT&T's wireless unit, said in a news announcement. "These data points are additional evidence of how influential mobile phones have been, and continue to be, in shaping cultural norms."

AT&T's arrived at its figures by comparing the day's volume with the preceding seven days and accounting for a natural growth rate.

AT&T released a list of shorthand text messages that -- like little candy Valentine's Day hearts -- are popular for conveying romantic sentiments. They include:

  • 2GTBT -- too good to be true
  • FEAE -- forever and ever
  • AML -- all my love
  • D8 -- date
  • FTBOMYH -- from the bottom of my heart
  • GNSD -- Good night. Sweet dreams.
  • HTCUS -- Hope to see you soon.
  • ILU -- I love you.
  • IMU -- I miss you.
  • ISLU -- I still love you.
  • IWALU " I will always love you.
  • KOTC -- kiss on the check
  • KOTL -- kiss on the lips
  • MUSM -- miss you so much
  • QT -- cutie
  • TY -- Thank you.
  • TOY -- thinking of you
  • URH -- You are hot.
  • UW -- You're welcome.
  • XOXOXO -- hugs and kisses

For those who are a bit more verbose, sites like Everything Valentine's Day, suggest whole sentences and paragraphs instead of shorthand.

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