Text Messages Are For Lovers, Survey Finds - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

01:01 PM

Text Messages Are For Lovers, Survey Finds

AT&T's data traffic analysis shows a 33% increase in text messages on Valentine's Day compared to other holidays.

Text messages may not sound as romantic as flowers, chocolate, and dinner dates, but they're more popular on Valentine's Day than any other holiday, according to AT&T.

The company said that its data showed a 33% increase in text messages on Valentine's Day, compared to a 30% jump on Christmas, a 26% increase on New Year's and a 21% rise on Thanksgiving Day.

"Today's etiquette allows for serious or meaningful messages, like those sent on holidays, to be sent via text messages," Mark Collins, VP of Data Marketing for AT&T's wireless unit, said in a news announcement. "These data points are additional evidence of how influential mobile phones have been, and continue to be, in shaping cultural norms."

AT&T's arrived at its figures by comparing the day's volume with the preceding seven days and accounting for a natural growth rate.

AT&T released a list of shorthand text messages that -- like little candy Valentine's Day hearts -- are popular for conveying romantic sentiments. They include:

  • 2GTBT -- too good to be true
  • FEAE -- forever and ever
  • AML -- all my love
  • D8 -- date
  • FTBOMYH -- from the bottom of my heart
  • GNSD -- Good night. Sweet dreams.
  • HTCUS -- Hope to see you soon.
  • ILU -- I love you.
  • IMU -- I miss you.
  • ISLU -- I still love you.
  • IWALU " I will always love you.
  • KOTC -- kiss on the check
  • KOTL -- kiss on the lips
  • MUSM -- miss you so much
  • QT -- cutie
  • TY -- Thank you.
  • TOY -- thinking of you
  • URH -- You are hot.
  • UW -- You're welcome.
  • XOXOXO -- hugs and kisses

For those who are a bit more verbose, sites like Everything Valentine's Day, suggest whole sentences and paragraphs instead of shorthand.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Flash Poll