The surging popularity of blogs has led comScore Networks to suggest that blogs can now be thought of as part of the mainstream media, if not rivals.

Thomas Claburn, Editor at Large, Enterprise Mobility

August 8, 2005

1 Min Read

In six years, blogs have gone from navel-gazing online diaries to must-read Internet publications that rival the reach and influence of traditional media properties.

A new study from online research firm comScore Networks Inc. reveals that 50 million U.S. Internet users visited blog sites in the first quarter of this year, up 45% from the first quarter of 2004. That represents about 30% of all U.S. Internet users, or a sixth of the total U.S. population.

The study is based on data from comScore's opt-in research panel. The panel tracks the online activity of 1.5 million U.S. Internet users and reflects the behavior of consumers who visited the 400 top Weblog properties and blog-hosting services during the first three months of 2005.

Given their popularity, the study suggests that blogs can now be thought of as part of the mainstream media.

Top Ten
Blog Hosts

1. blogspot.com

2. livejournal.com

About the Author(s)

Thomas Claburn

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

See more from Thomas Claburn
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