Super Bowl Prompts Retailers To Cut HDTV Prices - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Business & Finance

Super Bowl Prompts Retailers To Cut HDTV Prices

Stores typically offer sales as the big game draws near, hoping to squeeze revenue out of a traditionally slow month following the holiday season. But this year the cuts are deeper than normal.

As football fans get ready for Super Bowl Sunday, retailers are hoping to tap into their enthusiasm by offering significant discounts on high-definition televisions.

Stores typically offer sales on TVs as the big game draws near, hoping to squeeze revenue out of a traditionally slow month following the holiday season. What's different about this year is the deep price cuts on HDTVs, according to market researcher iSuppli.

"This year, flat-panel and rear-projection HDTVs are cheaper and more available than ever before, making them more alluring to consumers," iSuppli analyst Riddhi Patel said in a statement.

Televisions come in a wider choice of sets and display technologies than ever before. Along with direct-view models like LCD and plasma, there are also rear-projection varieties like digital light processing (DLP), liquid crystal on silicon (LCOS), and 3LCD.

Among the biggest discounts heading toward Super Bowl XLI are for 42-inch HD plasma TVs, which are selling for less than $1,000, compared with $1,800 in December, iSupply said. Close behind are 42-inch full HD LCD sets selling for less than $1,500, a reduction of more than $720 from a month ago.

Other current HDTV prices compared with December include 56-inch full HD DLP televisions for $2,000 versus $2,360; 50-inch plasma TVs for as little as $2,500, after rebate, instead of $2,900; 50-inch HD DLP sets for less than $1,250, compared with $1,690; 40-inch HD LCD TVs for less than $1,500 versus $1,895; and 32-inch LCD sets for less than $600, compared with $1,190.

Even with the added Super Bowl-inspired sales, retailers are expected to have a slow first quarter. According to iSuppli, North American shipments are predicted to fall by 26.3% to 7.1 million units from 9.7 million units in the fourth quarter of last year.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
Register for InformationWeek Newsletters
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll