Study: Europeans Spending As Much Time Online As Watching TV - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure

Study: Europeans Spending As Much Time Online As Watching TV

A Yankee Group report also says 52% of European broadband users spend more than three hours a day onlune--twice as many as consumers with dial-up connections.

European Internet users are spending as much or more time online as watching television, research firm Yankee Group said Tuesday. And broadband users spend much more time online than consumers with dial-up connections, it said.

When European Internet users do turn to TV, they're far more interested in digital widescreen models, supported by DVD players and digital cameras, a recent survey by the company found. Analysts extrapolate from the survey data that the market is showing increasing interest in networking all of these devices together.

"The growing interest in on-demand entertainment and broadband media services is a significant new opportunity," Yankee Group analyst Graham Finnie said in a statement. "Consumers are spending heavily on new equipment ... now they need the service and networking options to go with them."

According to the survey conducted by the firm, 52% of European broadband customers spent more than three hours per day online; only 26% of Europe's dial-up Internet customers spent that much online time.

Europe's broadband base is also leading the way in home networking. The research firm found that 80% of the continent's multiple computer broadband homes were network-equipped, while only 30% of dial-up homes with more than one computer had networks.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll