Re: The New CIO
The funny thing is, depending on who you ask, all of this was true five, ten, or even more years ago. Maybe a lot of that has to do with what industry you're in. The idea that IT was tied to directly to business growth (rather than just keeping the lights on) was true for many companies back then - it's just that it's now true for more or less everyone. 'Digital' just means 'how you do business' - period. It's indistinquishable from other parts the business.
All of this can be said for the CIO themselves as well, of course. All it really means is that the CIO now fits into the same size compartment as the CMO or the CFO, so it's really not all that strange. It would be awful weird for someone to say 'we don't really need to bring marketing in on this company-wide project, do we?', wouldn't it? It's more strange that that ever was the case for IT, but you're right that old habits die hard. CIOs already in the hot seat have some unlearning to do, and those coming up should keep a close eye on them to learn from their missteps.