Key Characteristics of Digitally Mature Organizations
This is what a successful digital transformation looks like, based on research into the characteristics of enterprises that have succeeded with transformations in real life.
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1. Clear Vision
The West Monroe survey asked executives whether they agreed or disagreed with the statement “My organization’s digital vision is clear and comprehensive, widely understood, and used to guide strategic decisions.” It found a high correlation between those who strongly agreed with the statement and companies that were experiencing very rapid growth. In fact, 45% of companies with “extreme” growth rates (40% per year or greater) strongly agreed with the statement, while only 16% of those with low growth rates (less than 5%) did so. Overall, only 24% of those surveyed strongly agreed.
The takeaways are obvious: Your company probably doesn’t have a well-defined digital vision today. But if your leaders craft a meaningful vision and share it with the company, it could unlock greater growth potential.
Cynthia Harvey is a freelance writer and editor based in the Detroit area. She has been covering the technology industry for more than fifteen years. View Full Bio
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