Key Characteristics of Digitally Mature Organizations

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1. Clear Vision

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The West Monroe survey asked executives whether they agreed or disagreed with the statement “My organization’s digital vision is clear and comprehensive, widely understood, and used to guide strategic decisions.” It found a high correlation between those who strongly agreed with the statement and companies that were experiencing very rapid growth. In fact, 45% of companies with “extreme” growth rates (40% per year or greater) strongly agreed with the statement, while only 16% of those with low growth rates (less than 5%) did so. Overall, only 24% of those surveyed strongly agreed.

The takeaways are obvious: Your company probably doesn’t have a well-defined digital vision today. But if your leaders craft a meaningful vision and share it with the company, it could unlock greater growth potential.

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