Tech company CIOs seem to be making the leap to working as true partners with their CMOs faster than other verticals' CIOs. It is seen as not nice to have, but mandatory, by the tech CIOs I talk to about this topic. On a related note, more tech company CIOs are being taken to customer sales pitches now. The customer CIO wants to hear from the tech company CIO -- directly. They have become ambassadors for the brand. That is a purely external focus.