Re: 5 Ways To Apply 'Agile' To Customer Relationship
I definitely want to echo what others are saying about this approach - it may seem like an awful lot of work upfront and some of these points may seem a bit basic (having buy-in from stakeholders is better than not having it), but an ounce of prevention is really worth a pound of cure. Moreover, acquiring that ounce is a bit of a lost art in modern business - it's precisely thanks to all the technology at our fingertips, though, that we can manage these relationships more effectively, quickly and easily. You may not be able to get the one-on-one relationship with your customer that you could in years gone by, but you can easily retain and manage a complex relationship and set of needs in a way that makes it feel like one, if you put in a little extra work.
All that said, I wonder how useful this specific approach will be for a large variety of businesses. What if you have a large variety of smaller customers with disparate needs? What if you really are just selling infrastructure or something else from a short list of predefined packages? Your customer may not be looking for you to be this transformative to their business, and that's part of meeting their needs, too. I was expecting more suggestions on how to apply agile methodology internally (at your company) in your customer relationship management process to make for a more seamless experience for the customer, rather than how to embark on an agile journey together with your customer (as this seems more situational). Still some very good insight in here, though.