Times are a-changing
"The biggest digital natives are getting restless to move into new markets -- for example, the search giant Google into financial, telecom, home automation, and package delivery; the room-sharing pioneer Airbnb into dinner party services; the social networker LinkedIn into media and content. They now have market caps to grow and shareholders to please. They're upping their game."
With the amount of positive feedback each of these companies have got, it is only natural they will be spreading their influences in other sectors which can have a digital profit. Take google for example. They are taking into home automation and IOT because they can take data, which is the unit of currency in today's world and thus are making profits by collecting and analyzing data.