Startup Intros E-merchandising Platform - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Startup Intros E-merchandising Platform

CrossCommerce.com Inc., a privately held startup, will debut today its merchandising service platform, which is designed to help Web sites boost revenue by adding commerce capabilities in a quick and cost-efficient way. Content-focused sites are in dire need of a way to turn traffic into profits, says Peter Nordberg, CrossCommerce founder and CEO. "Banner ads and marketing programs are not effective in driving commerce, because it takes the visitor away from the page."

CrossCommerce's E-merchandising platform targets publishing, community, and entertainment and integrates transaction processing, fulfillment, and customer service with the site's back-end systems. This lets site managers offer merchandise that is directly related to the content on the page, the company says.

The company is also partnering with QRS Corp., a provider of E-commerce services to the retail industry. Under the partnership, CrossCommerce will get access to QRS's electronic catalog services. CrossCommerce will also be able to leverage QRS's existing E-commerce infrastructure to process, track, and ship orders directly to consumers.

Other vendors, including Vitessa Corp. and iVendor Inc., are targeting the same market as CrossCommerce. But "developing powerful alliances with suppliers like QRS and reducing time to merchandise for content sites" gives CrossCommerce a leg up on the competition, says Carol Baroudi, senior electronic business strategies analyst with Hurwitz Group.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll