Starbucks, Williams-Sonoma Map Internet Strategies - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Starbucks, Williams-Sonoma Map Internet Strategies

Retailers Starbucks Coffee Co. and Williams-Sonoma Inc. plan major Internet initiatives for later this year. Both companies say they can acquire online customers more cheaply than Web-only startups.

Starbucks says it will launch a Web portal later this year, with as-yet-unspecified lifestyle content and products other than coffee, which Starbucks already sells online at http://www.starbucks.com. Starbucks made its first content move this month with the launch of Joe, a magazine and Web site (http://www.joemag.com), in collaboration with Time Warner Inc.

Williams-Sonoma plans a more straightforward E-commerce approach: In October, it will launch a Web site that will offer many of its mail-order catalog items. It will add a site to sell the products of its Pottery Barn unit in the first quarter of next year. Earlier this month, it launched a bridal registry site (http://www.wswedding.com).

The retailer is working with Web-services provider USWeb/CKS to integrate its E-commerce site with the same applications that run its store and catalog operations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll