Sony PlayStation Web Traffic Down; Nintendo Wii Soars - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Hardware & Infrastructure

Sony PlayStation Web Traffic Down; Nintendo Wii Soars

Nielsen/NetRatings suggests price and a focus on average customers is helping Nintendo's numbers.

Traffic to the PlayStation Web site fell in February, while its rivals the Microsoft Xbox and Nintendo Wii posted double-digit growth, according to a report issued Tuesday.

Visits to Playstation.com fell 8% in February to 1 million unique visitors, compared with the same month a year ago, Nielsen/NetRatings said. Traffic to Nintendo.com, on the other hand, soared by 91% year over year to 1.6 million visitors. Xbox.com traffic rose by 47% in the same timeframe to 1.2 million visitors.

Nintendo has reported strong sales for its Wii console, an indication that the company's strategy of targeting average consumers instead of hard-core gamers is working. Sony, on the other hand, got off to a bad start with PSP3 after a component shortage delayed shipments. The company, however, appears to be back on track and says it expects to ship 6 million units by the end of the month. Both vendors shipped their products in November, while Microsoft shipped Xbox 360 a year earlier.

While the PlayStation packs far more computing power than the Wii, the cost of the machine is about twice as much, making it more of a device for hard-core gamers. The basic price of the PlayStation is $500 in the United States, while the Wii sells for $250.

In January, Nintendo was the best-selling console in the United States, as video game fans bought 436,000 units, according to market researcher NPD.

Nielsen/NetRatings also reported that more than a third of U.S. adults own a video game console, and nearly 16% own a portable console. The numbers reflect how game consoles are no longer just for children, but have become an integral part of U.S. home entertainment systems.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll