Sony Introduces New PS3 Model In Japan, Cuts Prices - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Hardware & Infrastructure

Sony Introduces New PS3 Model In Japan, Cuts Prices

The new PS3 model has a 40-Gbyte hard disk drive and a suggested price of $342, but it won't be able to play PS2 games.

Sony on Tuesday said it would launch a midrange PlayStation 3 model in Japan in November, and would cut the prices of its low-end model in that country.

The new PS3 model has a 40-Gbyte hard disk drive and a suggested price of $342. The video-game console, however, won't be able to play PS2 games. Sony said in a statement its decision not to make the product backward compatible reflected "both the increased efforts to improve [the] software development environment and the availability of a more extensive line-up of PS3-specific titles." The new model is set for release Nov. 11.

Sony, which is apparently looking to make the PS3 more attractive to holiday shoppers this season, cut the suggested price of its 20-Gbyte PS3 10% to $384. The new price takes effect Oct. 17. Sony also sells in Japan a 60-Gbyte model, which has a suggested price of $470.

Sony's new 40-Gbyte PS3 is set to hit stores in Europe on Wednesday for a suggested price of $563. The company doesn't plan to release the new model in the United States.

As part of a marketing campaign, Sony said it would give a complimentary copy of the movie Spider-Man 3 to the first 200,000 Japanese buyers of any of its PS3 models. Microsoft, which makes the rival Xbox 360, said on Monday it would bundle two video games with the console starting at the end of the month. The move followed price cuts by two months, and was an apparent incentive for holiday shoppers.

Despite price cuts by Sony and Microsoft, sales of the PS3 and Xbox lag behind the Nintendo Wii, a lower-priced console with a popular motion-sensing controller. In June, Nintendo moved almost four times as many Wiis as Sony sold PS3s and almost twice as many as Microsoft did Xbox 360s.

Sony has fallen behind its own projections for PS3 shipments, and has cut prices to boost sales. At the end of its fiscal year, March 31, Sony shipped 5.5 million units, instead of the 6 million the company had been forecasting. Sony has said it expects sales to increase with the release of new games this year, and maintains its sales forecast of 11 million units in the first year.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll