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Sony Ericsson Unveils Latest Cyber-Shot Camera Phone
The phone also includes a built-in media player, FM radio turner, support for Bluetooth wireless, and a battery that is good for up to 10 hours of talk time.
Sony Ericsson on Tuesday introduced the thin Cyber-shot K770 camera phone, which can take letter-size pictures.
The company is marketing the device, available in the fourth quarter, as an all-in-one digital camera, photo album, and phone. The 3.2-megapixel camera shoots still and video, and includes a photo light for indoor picture taking or filming. Still photos can be printed up to 8 inches by 11 inches.
To switch the phone to camera mode, the user only has to slide open the lens cover, which turns on the 2-inch viewfinder and eight lit icons on the phone's keypad that serve as one-click shortcuts to each of the camera's key functions, such as picture size and photo light. The camera also includes photo-editing tools for automated corrections of photos taken in poor light.
The K770, which is a half-inch thick, comes with a USB cable for connecting to a PC. Pictures can be dragged and dropped from the camera to the computer. The device also has a connector for plugging directly into a printer, and comes with a 256-Mbyte memory card for storing up to 200 photos. For external storage, the K770 supports Memory Stick Micro cards.
Besides the camera features, the phone also includes a built-in media player and FM radio turner. The gadget supports Bluetooth wireless technology for wire-free headsets and comes with a sound recorder. The battery is good for up to 10 hours of talk time.
The Cyber-shot K770 supports GSM/GPRS and UMTS networks. The device is scheduled to be available in brown in selected markets in the fall.
In the first quarter of the year, Sony Ericsson was the fourth largest phone maker in the world in terms of shipments, according to Gartner. Sony Ericsson's share of the market jumped to 8.4% from 5.8% a year ago. The company's performance was driven mostly by successful products in the high end and the low end of the market. Sony Ericsson registered strong growth in Asia/Pacific, Latin America, and Western Europe.
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