LivingSocial Draws Six Million Users In A Week - InformationWeek

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3/27/2009
01:42 PM
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LivingSocial Draws Six Million Users In A Week

Social networking site reports big traffic via new Facebook interface.

A company that encourages people to share their interests online and via mobile devices said it has drawn 6 million new users in one week through Facebook's redesign.

LivingSocial, which allows users to share their favorite music, books, movies, restaurants, and more, is now available through a new feed in Facebook's redesign. The company said its "Pick Your Five" feature has drawn up to 150,000 new users per hour with more than 6 million new users creating 9 million lists in the first week it launched on Facebook.

"We introduced 'Pick Your Five' to give our users a fun way to share their all-time favorite things with friends using the new feed introduced in Facebook's Stream redesign," Tim O'Shaughnessy, LivingSocial's CEO and co-founder, said in a statement released Thursday. "While creating lists is the most popular activity on LivingSocial, we couldn't have predicted how rapidly this new feature would take off -- and our team has been working around the clock to respond to user feedback and requests for new categories."

The company introduced free iPhone apps last year, and its "Near Me" application integrates GPS technology so users can find restaurants and businesses close by. LivingSocial boasts 14 million users and more than 200 million entries -- including books, movies, TV shows, music, video games, iPhone apps, restaurants, and beer -- in lists that span Facebook, MySpace, Bebo, Hi5, and Orkut.

Users' all-time favorites include: the movie Pulp Fiction, the television show Friends, Pink Floyd's album Dark Side Of The Moon, the book Twilight, and Corona beer.


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