LinkedIn Adds Pulse For News - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Social
10:10 AM
Connect Directly

LinkedIn Adds Pulse For News

LinkedIn pushes customized content with the integration of news curation app Pulse for desktop and mobile versions.

LinkedIn: 10 Important Changesr
(click image for larger view and for slideshow)
LinkedIn: 10 Important Changes

LinkedIn this week took a major step toward becoming more than just a site to visit when you're in the market for a new job. It announced that it integrated social newsreader app Pulseinto mobile and desktop versions of the site. Pulse, which was acquired by LinkedIn in April for $90 million, replaces LinkedIn Today, the social network's former news curation feature that the company launched in 2011.

"Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on," said Ankit Gupta, Pulse cofounder and product manager at LinkedIn. "This is just the first step of many we will be taking to ensure you're getting a consistent and seamless content experience that is tailored to you."

Integrating Pulse with its mobile and desktop versions highlights the social network's drive to provide users with a mix of original and outside content. A year ago, LinkedIn introduced the ability to follow hand-picked thought leaderssuch as Richard Branson, Craig Newmark, and President Obama, who publish columns to LinkedIn on various business and leadership topics. LinkedIn's revision of the Pulse app adds to its content repository by surfacing personalized posts from external news sources.

[ Learn how to keep your job search private. Read 5 LinkedIn Privacy Settings For Job Hunters. ]

When you first open the Pulse app -- which is available to download for iOS and Android -- you'll be prompted to sign in using your LinkedIn profile. The app will then sync channels, influencers, and LinkedIn content you already follow, Gupta said. Pulse will also offer you personalized content recommendations that are customized based on your LinkedIn preferences and professional interests.

Pulse also lets you comment on, like, or share news to your LinkedIn profile or Facebook and Twitter accounts from within the Pulse app. You'll find the sharing buttons at the top of your stream and at the top of articles you're browsing.

Finally, LinkedIn revamped Pulse's search function, which now provides faster autocomplete suggestions, Gupta said. It's also made it easier for users to find "What's New" across world events and to browse what's trending. Users can create lists in the "My Lists" section for professional topics such as outsourcing, and browse suggested topics via recommendations or by scrolling to see the next article within a channel or publication.

According to a LinkedIn spokesperson, Pulse will continue to stay the course with its own business goals by continuing to strike up content deals with third-party publishers. "The relationships Pulse has will stay intact and a selection of these publishers will also be accessible now on," she said.

LinkedIn's Pulse integration is the latest in a number of improvements the social network has made to its user experience across desktop and mobile in the last year. Last month, the social network announced a number of changes to its mobile apps, which included a facelift for iOS 7 and new Pulse features, including swiping gestures.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
Preparing for the Upcoming Quantum Computing Revolution
John Edwards, Technology Journalist & Author,  6/3/2021
How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll