Facebook Testing Mobile Payments - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Social
News
8/27/2009
02:24 PM
50%
50%

Facebook Testing Mobile Payments

The social network is enabling some users to buy Facebook Credits with their mobile phones instead of a credit card.

Facebook is experimenting with letting users bill their cell phones to buy Facebook Credits for virtual goods.

The social network is teaming with mobile payment company Zong to provide this service, and the credits can be used to purchase virtual goods within Facebook. These credits are normally purchased with credit cards, and they can also be used within Facebook applications to do things like buy extra weapons in games.

During the initial test, the mobile credits cost twice as much as those purchased with credit cards due to revenue-sharing agreements with wireless carriers. Facebook appears to be making the same revenue off mobile credits as desktop ones, although the company has not confirmed this.

"As part of this test, we are working with Zong to explore ways for users to easily purchase credits and virtual goods by entering their mobile number, rather than credit card information, in the supported application," a Facebook spokesperson said by e-mail. "We will share additional details regarding Facebook Credits for the third party applications and various payment methods as they become available."

The move could be a critical component for Facebook's future revenue plans, as it recently enabled third-party application developers to sell virtual and physical goods in its online store using Facebook Credits as payment. About 70% of the more than 250 million Facebook users are outside the United States, and these users could be in markets where there is not easy access to credit cards but high mobile-phone penetration.

Rumors persist that the social network eventually aims to allow its audience to use the virtual currency to purchase services and physical goods from third-party sites, which would make it a potential competitor with the likes of PayPal and Google Checkout.


Facebook and other social networks can be time wasters, but they also have the potential to be useful tools for enterprise collaboration. InformationWeek wrote a report on this issue, and it can be downloaded here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll