Facebook Business Page Relaunch: 4 Facts - InformationWeek

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Facebook Business Page Relaunch: 4 Facts

Facebook's redesigned business pages go live this week. Here's what to expect.

Facebook's redesigned business pages, which it announced in March, will go live this week, the social network said. The redesign includes a more streamlined look to mimic what you see on mobile, a handful of design updates, and a couple of new features.

Facebook will finally ditch the two-column timeline design in favor of the one-column feed that all user profiles already have. Before, posts would render differently on the page than they would in news feeds. Moving to a one-column design changes that: Page posts will now display consistently both on the page and in users' news feeds.

Admins will have a slightly different view of their pages in the new design: Facebook added key information about the ads you're running, new likes on your page, and unread notifications and messages, all within the margins of the main view of your page.

[Facebook's latest privacy changes include welcome improvements. Read Facebook Privacy: 10 Settings To Check.]

Facebook also added new navigation options to the top of the page for activity, insights, settings, audience building, and help. The Build Audience tab will send you directly to your Ads Manager account.

Facebook page admins accessing their accounts will see a tour of the redesign, Facebook said. After you complete the tour you can switch to the new design immediately. If you want to update your pages before switching, you can wait up to two weeks. Facebook will automatically push the new redesign live two weeks after you view the tour.

Here's a look at four more things you should know about Facebook's redesign for business pages.

1. Content in the left-side column will vary.
If you're a business with a brick-and-mortar location, the left-side column will display information about the page's business, including a map, phone number, hours of business, likes and visits, apps, photos, videos, reviews, posts to your page, and pages your page likes, Facebook said.

If your business operates primarily online, the left-side column will show the same information except for reviews. Soon, admins will be able to rearrange the order in which these sections appear.

2. Where to find your apps.
Facebook said a common question from admins is where applications will move. If your business page uses apps, you'll find them in two locations: in the left-side column or in the top navigation menu.

3. Where to find your messages.
If your page activated messages, you can view them both in the Activity tab at the top of the page (above your cover photo) or in the This Week box that runs along the right side of your page.

4. Watch list alerts
The newest feature in the redesigned pages is called Pages to Watch. This lets admins create a list of competitors and monitor how they compared to their own pages' performance regarding total page likes, new page likes, posts this week, and engagement this week.

Facebook said you'll receive a notification when your page is added to another page's watch list, but it will not disclose the name of the page that added you.

What do Uber, Bank of America, and Walgreens have to do with your mobile app strategy? Find out in the new Maximizing Mobility issue of InformationWeek Tech Digest.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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User Rank: Ninja
6/25/2014 | 3:58:15 PM
Re: The best move
Facebook's new changes not only tend to benefit business owners it helps them grow and expand their wide range of market. Business owners getting a chance to view how their competitors are faring really helps in making competition between competing firms interesting since a business owner will be able to plan on how to make his or her business grow the way he or she desires. It is a venture that aims at helping business owners in doing their work in an efficient manner.
User Rank: Ninja
6/25/2014 | 6:25:07 AM
Re: Apps/ page tabs treatment better than expected
It is amazing that facebook will be re launching its business page. It will make work simpler for the users as people will now easily navigate through the business page. The best thing about the business page is that the apps are not being buried by the layout as they were before. The new tabs will increase the content that will be found on the business page. Investors will find that their work especially in marketing of their products will be made easier by this great change.
User Rank: Ninja
6/5/2014 | 2:45:45 PM
Same shakedown, different mirrors
And yet despite this latest wave of shiny new smoke/mirrors effects that are all about the show rather than substance, Facebook still dings the great majority of smaller player biz pages with its algorithm(s) that hide the great majority of posts to the audience that wants to see them *unless* the biz page admin pays the vig.
David F. Carr
David F. Carr,
User Rank: Author
6/5/2014 | 12:58:34 PM
Apps/page tabs treatment better than I expected
From the early reviews, I thought the utility of page apps (what they used to call tabs) would drop to near zero because they were being buried in the new layout. That was a sore point with me as the developer of a Facebook Tab Manager plugin for WordPress. Tabs don't get as much love as they used to, but they're still a handy way of embedding your own content or interactivity within the frame of a Facebook page.

The new presentation, where tabs can be positioned on the side or accessed from the top menu is not so bad after all.
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