Ello: Why Users Will Say Goodbye - InformationWeek

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Software // Social
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9/29/2014
03:10 PM
Kristin Burnham
Kristin Burnham
Commentary
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Ello: Why Users Will Say Goodbye

Hundreds of thousands of users have flocked to new social network Ello, which promises it won't sell advertising or your data. Here's why they won't stay.

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Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/29/2014 | 4:10:59 PM
The only way to win...
...is not to play. If you want privacy, avoid social networking. It's that simple.
Lorna Garey
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Lorna Garey,
User Rank: Author
9/29/2014 | 4:16:39 PM
Re: The only way to win...
Exactly. And playing up privacy as a selling point while not having a privacy setting? Quick, someone get this company a CMO.
glenbren
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glenbren,
User Rank: Ninja
9/29/2014 | 4:44:46 PM
Re: The only way to win...
I don't think Mark Zuckerberg is shaking in his boots, and while there are invites being auctioned for $5000 (why??), there are a lot more going for 99 cents, and most of them don't have bids. Besides, I'm not leaving Facebook unless my 300 friends come with me. You?
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
9/29/2014 | 5:32:19 PM
Re: The only way to win...
Nice analysis, Kristin. This site has more brawn than brains. What brand new social media company brags about not needing ads or access to your data when we've all seen this story before? They just sound naive.
Gary_EL
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Gary_EL,
User Rank: Ninja
9/30/2014 | 12:43:55 AM
A Freemium Model
That's how they will ultimately make their money. They'll make obviously necessary features available only to those who pay the fee. So, instead of some mildly annoying advertisements, you'll have to pay to play. I'll stick with the ads.
SaneIT
50%
50%
SaneIT,
User Rank: Ninja
9/30/2014 | 7:25:35 AM
I can't say I'm jumping ship just yet
"We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate..."

Hmm, no requirement to use your real name on a social media site and then a statement that it is not a tool to deceive or manipulate.  I don't buy that for a second.  The concept may be good but when people get to stay anonymous in social media circles it tends to bring out the worst in them.  Maybe one of the freemium features will be a way to verify identities.

 
John Albertini
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50%
John Albertini,
User Rank: Strategist
9/30/2014 | 12:27:15 PM
Ello $
As I understand it ELLO is already beholden to Vulture Capitalists who will need to be paid back for their investment somehow.

 

Beware of Trojan Horses!

 

 
PedroGonzales
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PedroGonzales,
User Rank: Ninja
10/1/2014 | 10:47:03 AM
Re: The only way to win...
I agree with everyone that Ello is just another social media site.  Whatever their goal is, they can change it at any time and they have no privacy setting.  If they really want to have a new approach to social networking sites, the founders of this site need to think a lot harder.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:41:16 PM
Re: The only way to win...
@glenbren your second point is the reason they will have trouble gaining traction. After the novelty of it wears off, you're not going to stick around unless your friends are there, too.
Kristin Burnham
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50%
Kristin Burnham,
User Rank: Author
10/3/2014 | 3:43:36 PM
Re: A Freemium Model
Facebook has always said it will never charge users. I wonder if it offered an ad-free version if people would pay? My guess is many would -- but it would also lose valuable data, which is probably worth a lot more.
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