Ello: Why Users Will Say Goodbye - InformationWeek

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IoT
Software // Social
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9/29/2014
03:10 PM
Kristin Burnham
Kristin Burnham
Commentary
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Ello: Why Users Will Say Goodbye

Hundreds of thousands of users have flocked to new social network Ello, which promises it won't sell advertising or your data. Here's why they won't stay.

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Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/6/2014 | 8:40:20 PM
Re: I can't say I'm jumping ship just yet
@SaneIT couldn't agree more. Anonymity has a time and a place, but it's not on a social network where you're connecting with people you already know.
SaneIT
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SaneIT,
User Rank: Ninja
10/6/2014 | 7:12:59 AM
Re: I can't say I'm jumping ship just yet
I know that anonymity on the internet is a big deal to some people but I think that should be reserved to private services not social media.  I think that if you're going to be posting on a site where you have an audience that people should know where the opinion/content is coming from.  There are lots of pseudo private sites out there that discourage users from outing someone if they know their identity but even those are very socially based sites.  If you need anonymity say in the case of whistle blowers or ensuring your safety, social media sites are not the place for it. 
Gary_EL
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Gary_EL,
User Rank: Ninja
10/3/2014 | 7:23:58 PM
Re: A Freemium Model
Maybe so. But I'll bet that even if they allow you to pay to not see ads, they will still monitor what you are doing online while the application is running, nonetheless.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:48:01 PM
Re: I can't say I'm jumping ship just yet
@Sane IT You're right -- fake names do bring out the worst in people. Take Google/Google+ -- YouTube was overrun with spam comments and flame wars because it didn't require users to post under their real name. When Google decided that all YouTube commenters would need to use a G+ profile (which required your real name) people weren't pleased. Spam comments, though, decreased -- as did comments overall. Ultimately (and recently) Google went back on that policy, and commenters can resume anonymously. From a traffic perspective, anonymous profiles will increase engagement. But from a quality perspective, they're detrimental. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:43:36 PM
Re: A Freemium Model
Facebook has always said it will never charge users. I wonder if it offered an ad-free version if people would pay? My guess is many would -- but it would also lose valuable data, which is probably worth a lot more.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
10/3/2014 | 3:41:16 PM
Re: The only way to win...
@glenbren your second point is the reason they will have trouble gaining traction. After the novelty of it wears off, you're not going to stick around unless your friends are there, too.
PedroGonzales
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PedroGonzales,
User Rank: Ninja
10/1/2014 | 10:47:03 AM
Re: The only way to win...
I agree with everyone that Ello is just another social media site.  Whatever their goal is, they can change it at any time and they have no privacy setting.  If they really want to have a new approach to social networking sites, the founders of this site need to think a lot harder.
John Albertini
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John Albertini,
User Rank: Strategist
9/30/2014 | 12:27:15 PM
Ello $
As I understand it ELLO is already beholden to Vulture Capitalists who will need to be paid back for their investment somehow.

 

Beware of Trojan Horses!

 

 
SaneIT
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SaneIT,
User Rank: Ninja
9/30/2014 | 7:25:35 AM
I can't say I'm jumping ship just yet
"We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate..."

Hmm, no requirement to use your real name on a social media site and then a statement that it is not a tool to deceive or manipulate.  I don't buy that for a second.  The concept may be good but when people get to stay anonymous in social media circles it tends to bring out the worst in them.  Maybe one of the freemium features will be a way to verify identities.

 
Gary_EL
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Gary_EL,
User Rank: Ninja
9/30/2014 | 12:43:55 AM
A Freemium Model
That's how they will ultimately make their money. They'll make obviously necessary features available only to those who pay the fee. So, instead of some mildly annoying advertisements, you'll have to pay to play. I'll stick with the ads.
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