Re: Your Facebook Gripes?
I love Facebook. I have used it since 2007 personally, and have built a social media agency around it (at first years ago...when it was the main player...now of course it is just one of dozens of social networks that are utilized for business).
Facebook is killing themselves with businesses of small and medium size: the very businesses they should have embraced for the long haul. Shrinking organic Reach with pay-per ads and Boosted Posts becoming the only means to survive for most.
As an admin of over 140 Pages, and a top social agency in Connecticut, we talk to a LOT of businesses using social media. They are continually becoming upset with Facebook and moving away to other social networks.
When they see organic Reach, something they have spent in some cases hundreds to many thousands of hours to create, and ad dollars in various increments wasted for "more more more" with diminishing returns...they are getting annoyed. Posts now that used to Reach 1000's are barely making three digits. Even with paying for them, even with spectacular well thought out content that has been successful for them...they are losing their audience...rather the audience is being stripped away...little by little.
Everyone is fine with paying a little here and there. It is understandable. But to take fans AWAY by forcing a business to pay to re-engage them after years of work is a slap in the face.
Facebook better smarten up. They lost the youth, they will start losing businesses in droves, and soon their audience will be people not willing to pay ANYTHING to stay connected.