Is this a Joke?
It's not April fools day, but it feels like it. I just tried the new features in our Google Apps for Business Account. It didn't work, I called customer support. They indicated the only way for this to work was to enable Google + for my users. They were quick to say that the users didn't necessarily need to create a Google+ profile, but the Google+ service needed to be on nonetheless.
My company, like many, have not turned on Google+ for a reason -- we don't want our employees creating Google+ profiles. We do, however, want the additional features of Hangouts. Now I must turn on the service for Google + and 'tell' my employees not to create a Google+ account, there is no way to administratively (via Google Admin) block a user from creating their own Google+ profile.
Either the support team is wrong, or this is a huge oversight on Google's part. Google please allow my users to use the feature rich version of Hangouts without the requirement that users be enabled to create Google + profiles.