Windows 8.1 vs. OS X Mavericks: Free Upgrade Showdown - InformationWeek

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Windows 8.1 vs. OS X Mavericks: Free Upgrade Showdown

Microsoft's Windows 8.1 and Apple's OS X Mavericks both have grabbed market share quickly, according to Net Applications, but that doesn't mean they're on equal ground.

Windows 8.1: A Visual Tour
Windows 8.1: Visual Tour
(click image for larger view)
In mid-October, Microsoft debuted Windows 8.1 as a free download to current Windows 8 customers. The next week, Apple announced that customers with Macs from as far back as 2007 would be entitled to free downloads of OS X Mavericks, the newest version of its PC operating system.

Each company embraced a more aggressive pricing structure in a gambit to push users toward the newest technologies and services. According to new figures from Web-tracking firm Net Applications, both companies are also seeing immediate returns, albeit in somewhat different ways.

Net Applications found that Windows 8 and Windows 8.1 combined for 9.25% of desktop downloads in October. They combined for 8.89% in September, when the new version was only available as a preview. Windows 8.1 alone snared 1.72% of the desktop market in its first few weeks, while Windows 8 PCs that have yet to be updated comprise the other 7.53%.

[ Still using Windows XP? Watch out for malware. Read Windows XP Malware: 6X As Bad As Windows 8. ]

Together, the two Windows 8 versions increased only .36 percentage points from September, a meager improvement that suggests slow growth outside the installed base. Still, the data includes encouraging signs for Microsoft.

Un-updated Windows 8 machines accounted for 8.02% of the market in September but only 7.53% in October, suggesting that upgrades from current customers -- rather than new sales -- drove movement. Windows 8.1 continues to advance Microsoft's tablet game plan, so Microsoft will need sales to pick up. But the update also includes a number of tweaks to make the OS more palatable to traditional PC users. The October numbers only hint at long-term trends, but they nonetheless suggest that Windows 8.1's changes -- such as the boot-to-desktop mode -- persuaded a significant number of users to take a look.

Net Applications found that OS X Mavericks secured .84% of the market between its Oct. 22 debut and the end of the month. Windows 8.1 had a head start, but with twice the market share, it's clear that Microsoft's newest OS not only gained more users last month, but also did so faster.

Windows 8.1's 1.72% share accounts for 18.6% of the combined Windows 8 tally. This means that among desktop users running a version of Windows 8, almost one in five are now on 8.1. Net Applications found that 10.9% of Mac Users were running OS X Mavericks.

Still, from certain angles, Apple's new offering was the better performer. Windows 8's touch-oriented Start Screen earned a poor reputation among some longtime desktop users. With 8.1 delivering features designed to appease this discontent, many users had incentive to upgrade immediately. The same couldn't necessarily be said of Mavericks. As a relatively evolutionary upgrade, it didn't have Windows 8.1's built-in urgency. That it nonetheless gained so many users so quickly is impressive.

In addition to Net Applications, online ad network Chitika also found evidence of OS X Mavericks' auspicious start. Based on its data, 5.5% of OS X users downloaded and installed the update during its first day of availability.

The Net Applications figures point to other ways Apple's OS has an early edge. Though Windows 8.1 accounts for 18.6% of Windows 8 users, it accounts for only 1.9% of Windows users in general. The upgrade is free to Windows 8 users, but people running Windows 7 or earlier have to pay to upgrade to Windows 8.1. Many of these people own old machines that cannot run the new software. In other words, Microsoft faces challenges in converting longtime customers to its new platform, whereas OS X Mavericks is already on one out of every 10 Macs.

Outside of the showdown between free OSes, the rest of the market unfolded fairly predictably. With 46.42% of the market, Windows 7 remained the top OS overall. Its market share has climbed in recent months because many enterprises are still moving off of Windows XP, which will lose support in April.

With its end date looming, Windows XP continued to drop. It hit 31.24% in October, down from 31.42% in September. The OS represented almost 40% of the desktop market last January, so it's clear many XP holdouts are finally moving on. But with the April deadline approaching, it appears many Microsoft customers still have work to do.

Windows Vista continued to fade into obsolescence. It held onto 3.63% of the market, down from 3.98%.

The top OS X version was Mountain Lion, the predecessor to Mavericks. It kept 3.31% of the market. It held 3.69% in September, before the new version began to eat into its share.

Overall, Macs represented 7.73% of the PC market, up from 7.54% the month before. Windows maintained a dominant 90.66% but has been incrementally losing market share for months. Over the last year, Microsoft's biggest advantage in the desktop market occurred in March, when Windows machines held 91.89% of the field and OS X machines held only 6.94%.

Net Applications derives its statistics from Web traffic, tracking 160 million monthly visits to 40,000 websites.

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User Rank: Ninja
11/5/2013 | 12:05:07 PM
re: Windows 8.1 vs. OS X Mavericks: Free Upgrade Showdown
Neither one have much impact on the desktop market overall. Windows 7 will stay strong for years to come with XP probably remaining in second place for quite a while. Then follows OS X, Chrome OS, Linux, and Android (which really is just a heavily customized Linux variant).
Mavericks didn't really provide much and any version of Win 8.x is unusable right out of the box, requiring heavy customization as well. As far as Win 8.x goes, especially enterprises are not keen on dealing with it and users for the most part loathe it. Over all Win 8.x may add a few percentage points, but will stay with about 10% - 15% of the market.
User Rank: Strategist
11/4/2013 | 7:05:48 PM
re: Windows 8.1 vs. OS X Mavericks: Free Upgrade Showdown
Service packs are free. However, Windows 8.1 is not a service pack for 8. 8.1 requires a complete re-install of a new OS, unlike a service pack that is optional and just requires a reboot. It is free only for Win 8 licensed users. If you are a Win 7, Vista, or XP user it is a new OS which you must pay for, just like it was going from XP or Vista to Win 7.

Apple has done something different this time, as has Microsoft for Win 8 users only.
Michael Endler
Michael Endler,
User Rank: Author
11/1/2013 | 6:27:39 PM
re: Windows 8.1 vs. OS X Mavericks: Free Upgrade Showdown
Yep, Windows 8.1 is something like a service pack. That said, given the features Win 8.1 features it offers, the new delivery model it represents and its status in the Microsoft's evolving product line, I think it's a bit different than traditional service packs. It's not like OS X is going to threaten Windows in the enterprise, but both companies want as many of their customers as possible on the newest versions of their respective OS. Both companies are evolving more and more toward integrated service ecosystems that make customers the intersection of as many products as possible, and both OS X Mavericks and Windows 8.1 represent steps toward advancing this goal. PCs reinforce tablets that reinforce cloud services that reinforce app delivery models and so on. Lots of permutations for success if you get it right-- but it involves persuading your customers to move along.

In that regard, Apple seems to be coming out ahead, at least right out of the gate. Its PC numbers have trailed off the last few quarters, and it will be interesting to see how its new machines will be received. I think a lot of media and design professionals will like the Mac Pro, but it's too expensive to expand beyond niches. The MacBook Pro could be less "Pro" than ever, given that the most affordable configuration drops the discrete graphics card. That said, the jury is still out on the Iris Pro GPU, and with the new, lower price tag for the Retina, a lot of people in Apple's prime market might be persuaded. Anyway, as that back and forth shows, there are uncertainties for Apple just as there are encouraging signs. But if early OS X Mavericks enthusiasm carries over in any way to all the new devices Apple recently announced, or to the alleged ultra-thin 12-inch notebook some supply chain analysts say is coming next year, things could be interesting in consumer and BYOD PC markets.
User Rank: Strategist
11/1/2013 | 6:11:08 PM
re: Windows 8.1 vs. OS X Mavericks: Free Upgrade Showdown
Weren't Windows service packs free in the past? Windows 8.1 is a service pack for Windows 8... it is not an entirely new operating system (which Windows 9 will be).

As before, it is a service pack only for Windows 8 users. People using Windows 7, Vista, or XP cannot upgrade to Windows 8.1 for free.

On the other hand OS X Mavericks is an entirely new operating system upgrade... one that users would have had to pay for in the past. Mavericks is free, not just to users of the last operating system Mountain Lion, but also to users running older operating systems like Lion and Snow Leopard. Mavericks can also be installed for free on Mac computers that are more than 6 years old.
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