Top 10 Microsoft Stories Of 2010 - InformationWeek

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Software // Operating Systems
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Alison Diana
Alison Diana
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Top 10 Microsoft Stories Of 2010

Odds are, almost every household in the United States bought or used at least one Microsoft-related product in 2010. From smartphones to game consoles, entertainment software to applications, cloud computing infrastructure to expanded search engine agreements, the developer increased its footprint across earth and cyberspace. This year marked one of new beginnings and some endings for Microsoft, which released its long-awaited Windows Phone 7 operating system, the software giant's answer to Appl
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Microsoft in October entered the smartphone fray when it debuted the much-ballyhooed Windows Phone 7 operating system, designed to compete with Apple's iPhone and Google's Android. Like rival Apple, Microsoft partnered with AT&T in an exclusive agreement, and touted the OS's ease-of-use, speed, and user-friendly interface as differentiators. Hardware vendor partners include HTC, LG, Samsung, and Dell. Microsoft has not disclosed figures, but some reports show the software giant's foray is off to a disappointing start. U.K. retailer MobilesPlease told Electronista that only 3% of its sales are coming from WP7, and Android devices are out-selling WP7 devices 15 to 1. Symbian devices are also out-selling WP7 devices, though at a 3 to 1 ratio.

On November 8 -- the day it became commercially available -- 40,000 consumers purchased WP7 devices in the United States, according to That number has not been confirmed by Microsoft.

Microsoft did not completely stray from its roots, launching a new version of Office for both Mac and Windows users. But the company that made millions by developing software the old-fashioned way saw its Windows Azure cloud offering gain traction as clients such as eBay and partners like HP publicly came aboard. A year after it was inked, another partnership--this time with Yahoo--bore fruit, as the once dominant search engine site began using Microsoft's Bing to power its results.

However, Microsoft made some public missteps along the way. Critics were stunned when, less than two months after its heavily promoted debut, the Kin phone line was killed. And many in the industry were saddened to hear that Ray Ozzie, an industry veteran and the developer behind Lotus Notes, planned to retire after five years at Microsoft.

Steve Ballmer, who sent employees a public statement about Ozzie's retirement, hit the news himself when he said he would sell up to 75 million shares by year's end; in fact, he sold 49.3 million, earning more than $1 billion, to be used for diversification and year-end tax planning, according to a statement. Microsoft itself earned $62.48 billion for its financial 2010, ended June 30, compared with $58.44 in the prior year.


Top 5 Reasons Windows Phone 7 Will/Won't Succeed

First Impressions Of Windows Phone 7

Windows Phone 7 Hardware First Impressions

Microsoft Unveils Windows Phone 7 Lineup

Marketplace For Windows Phone 7 Rich With Apps

Windows Phone 7 Launch In Review

Windows Phone 7 'Early' To Smartphone Market, Says Ballmer

Windows Phone 7 Still A Work In Progress

Dell: Windows Phone 7 Easier Than Android

Slideshow: Microsoft's Windows Phone 7 Revealed

Review: AT&T's Windows Phone 7 Handsets Tested

Windows Phone 7 Modified To Run Custom Apps

Microsoft Mum On Windows Phone 7 Sales

Android Tops Windows Phone 7 In Publishers' Plans

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