Microsoft NYC Flagship Opens Oct. 26 - InformationWeek

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Microsoft NYC Flagship Opens Oct. 26

Microsoft announces grand opening dates for its first New York City flagship store and first international flagship location in Sydney.

Microsoft Insider: 2 Days On Redmond Campus
Microsoft Insider: 2 Days On Redmond Campus
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Microsoft is finally opening the doors of two major flagship stores in New York and Sydney.

Both will be the tech giant's largest stores to date. Manhattan's flagship will span five floors and 22,269 square feet, Microsoft reports. The smaller Sydney location will take up two floors and 6,000 square feet.

The first grand opening is scheduled for Monday, Oct. 26 in Manhattan. Microsoft's first New York flagship, located at 677 Fifth Ave. (between 53rd and 54th St.) will open for business at noon EDT.

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Not long after, its first international flagship location will open at Sydney's Pitt Street Mall. For readers who happen to be in the area, you can shop Microsoft in person at noon AET on Thursday, Nov. 12.

The tech giant opened its first brick-and-mortar store in October 2009 in Scottsdale, Ariz., and has since expanded to build 104 retail locations in the US and Canada. On top of that, it has online stores in 189 countries and store-in-store locations throughout China.

Microsoft already has a presence in New York, including a store on Long Island and a kiosk in Manhattan's Columbus Circle, but rumors of a full store didn't begin to spread until August 2014. Microsoft officially confirmed its lease on the pricey location at 677 Fifth in Sept. 2014.

The New York Daily News, which first reported on Microsoft's flagship store last summer, noted how ground floor retail space on the city's famous street exceeds $3,500 per square foot. Luxury fashion brand Fendi was last to occupy Microsoft's location, which is a five minute stroll from Apple's Fifth Ave. store.

Top: NYC's Fifth Ave. Bottom: Sydney's Pitt Street Mall
(Image: Microsoft)

Top: NYC's Fifth Ave. Bottom: Sydney's Pitt Street Mall

(Image: Microsoft)

Given their immense size, both stores will serve as more than one-stop shops for picking up new Surfaces and Xbox consoles. Customers will also be able to try new technologies from Microsoft and its partners, troubleshoot problems at the Answer Desk, or learn how to use products at the Community Theater.

Microsoft is marking both store openings with celebrations of the communities in each city. The company plans to donate more than $5 million in software and technology grants to local organizations, and to recognize the work of said organizations with grand opening festivities.

Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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User Rank: Strategist
10/1/2015 | 12:15:09 PM
Re: What is the Microsoft Experience?
Yep, both stores will have a space for people to learn how to use new/most popular products. They're calling it the "Community Theater".

The late October opening was a good move. Fifth Ave. is a madhouse around the holidays so they'll definitely see extra traffic.
User Rank: Ninja
10/1/2015 | 12:25:09 AM
Re: What is the Microsoft Experience?
yes, most of the time this approach of copying will work :)
User Rank: Ninja
9/30/2015 | 10:40:09 PM
Re: What is the Microsoft Experience?
Is the best approach to mimic what Apple has done with its stores? I suppse, given that Apple's stores are renown across retail, not just tech. But wouldn't MSFT be better off for once not chasing after its cooler competitor and playing to its own strengths?
User Rank: Ninja
9/30/2015 | 9:41:34 PM
Re: Microsoft NYC Flagship Opens Oct. 26
Holy canolie, five floors!? I'm having trouble thinking of enough Microsoft products to fill all that space. I have no doubt that they exist, though, and as you said, it gives them plenty of extra for special features and events. That's the whole idea here, right; to make Microsoft a brand people relate to again. Microsoft stores always seemed like a smart investment to me; they can leverage their additional products (re: gaming) to make it more than a 'computer store'. I always walk by my local Microsoft store seeing people trying out full-body experiences with the Kinect, or messing around with huge Surface displays. It makes the store look inviting and boisterous. No doubt the new store will have this five-fold.
User Rank: Author
9/30/2015 | 5:41:22 PM
What is the Microsoft Experience?

This holiday season it will be interesting to see the traffic patterns at both stores. I am expecting that Microsoft will follow Apples lead and make the stores experiential with classes and seminars on product usage. Have they discussed this as part of their new bricks and mortar presence?

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