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Microsoft bought big data, email, and machine learning businesses on its holiday shopping spree. What will they bring to its future?
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(Image source: Microsoft)
Microsoft has been on an acquisition spree between late 2014 and the beginning of 2015, snapping up six companies in less than three months. Are its most recent investments worth their price tags?
Since mid-November 2014, Microsoft has acquired six businesses that specialize in app development, digital calendars, big-data analytics, machine learning, email, and identity-theft protection. It's clear that Microsoft is taking steps to its recognize past mistakes and plan for a mobile- and cloud-based future, and it's moving fast.
To appease an increasingly tech-savvy and demanding customer base, Microsoft knows it has to pick up the pace for rolling out new products and upgrades. Could it develop these new apps and advancements on its own? Probably, but Microsoft can more easily afford new businesses than longer development time.
As it rolls out updated versions of existing products and previews new offerings in the coming months, Microsoft needs fresh, innovative ideas and capabilities. Each of the companies it has purchased in recent weeks has the potential to introduce transformative change and make Microsoft "cool" again.
Let's take a look at the newest members of the Microsoft team and at how they can contribute to its future.
Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio
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