Tealeaf Upgrades Online Customer Analytics Platform - InformationWeek

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Software // Information Management

Tealeaf Upgrades Online Customer Analytics Platform

Enhancements to Tealeaf's CX platform include customizable dashboards and scenario impact reports.

Tealeaf on Monday launched a number of enhancements to its Website analytics platform, including a new component that provides customizable dashboards and scenario impact reports.

The new software called CXView offers key performance indicators for conversion rates, revenue per transaction, and other user-defined metrics. Companies can use the new product's analytical tools to drill down into specific online customer sessions to help determine the failure in meeting defined business goals.

The scenario impact analysis tools help companies determine whether specific customer experience issues would make it less or more likely for customers to complete a process. The platform's new dashboards track when KPIs exceed or fall below defined business goals.

Other features added to Tealeaf's CX platform include the ability to replay in a browser a customer's actual online experience, including the pages viewed and how they interacted with them. Tealeaf's replay function also supports Flex and Flash applications, in addition to HTML and Ajax-based applications.

Privately held Tealeaf, based in San Francisco, sells mostly to a half dozen industries, including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation.

CX pricing was not disclosed.

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