I admire Tableau Software, but...
Much as Tableau Software deserves credit for leading on easy-to-use data exploration, I would challenge two ideas put forth in this article:
1. A cloud-to-cloud data-integration feature is not an answer for demands for better tools and administrative features for data governance. What's lacking is the notion of an enterprise data model that helps various constituents within an enterprise use consistent, trusted data and have confidence that they're reporting on data such as sales, profits, and so on in a consistent way. This need has little to do with the ability to suck data out of Salesforce.com and crunch it in Tableau.
2. Daniel Jewett's assertion that the "report factory" enterprise software vendors "don't have a playbook for self-service analytics," is untrue. IBM Cognos, InformationBuilders, MicroStrategy, Oracle, and SAP have all added modules aimed at self-service data discovery. Are they as intuitive and easy to use as Tableau? That's a separate question, but to say that they don't have strategies is not accurate.