SPSS Unveils Predictive Analytics For Marketers - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Information Management

SPSS Unveils Predictive Analytics For Marketers

PASW-Direct Marketing is designed for business users and requires no knowledge of advanced statistics.

SPSS has introduced predictive analytics software that helps marketers analyze customer and market data to boost purchases, improve responses to offers and increase customer loyalty and satisfaction.

PASW-Direct Marketing, launched last week, is designed for business users and requires no knowledge of advanced statistics, according toSPSS, which IBM agreed in July to acquire. A key component of the software's ease-of-use feature is an intuitive interface for performing sophisticated analysis.

The interface enables marketers to perform six analytical procedures, including recency, frequency and monetary analysis; cluster analysis, and prospect profiling. In addition, marketers can improve the effectiveness of campaigns through postal code analysis, propensity scoring and control package testing.

SPSS claims the new product can help organization get the most out of their marketing dollars by finding the customers and prospects mostly likely to respond to campaigns. For example, the “propensity to purchase” function in the software leverages previous response information and customer characteristics in ranking which customers and prospects are likely to respond to an offer. This reduces cost by keeping people least likely to respond off of mailing lists.

"Knowing specifically which customers to target – and more importantly, who not to target -- reduces marketing waste and quickly adds ROI and value, so marketing is no longer viewed as a business expense," Jason Verlen, chief product strategist for SPSS, said in a statement.

The need among corporations for better statistical analysis was covered in a recent article in The New York Times. The rising demand is due to an explosion in digital data, which is expected to increase 500% by 2012.

PASW Direct Marketing is the latest addition to SPSS' PASW Statistics 18 modules, which are available for Windows, Linux and Mac platforms on the desktop; and Windows, Solaris, Linux, AIX and HP/UX on the server. Pricing for PASW Direct Marketing, and other PASW Statistics 18 modules, is available on the SPSS Web store.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
How CIOs Can Advance Company Sustainability Goals
Lisa Morgan, Freelance Writer,  5/26/2021
IT Skills: Top 10 Programming Languages for 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/21/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll