Salesforce.com Rolls Out a Platform - InformationWeek

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Salesforce.com Rolls Out a Platform

Multiforce.com is more a development environment than an application.

Ventana QuickTake™

Salesforce.com is leading the new wave of migrations from the traditional in-house-resident application model to the hosted service model.  With its new summer offering, this CRM services vendor has gone one step farther.  Mutliforce.com provides an operating system-like platform on which the company and its partners can develop other applications that support just about any business process, all inside a single homogeneous environment and using a common data model.  Such pitches are attractive: A single hosted application platform offers organizations a low upfront investment, quicker implementation timeframes and lower operational cost. But as the hosting company’s customer base grows, what happens to performance, to data security and to the customer need for customization to deliver “must have” pieces of functionality? Ventana Research believes that Salesforce.com may well be able to deliver on its promise, and that early adopters will find this a very attractive proposition. However, organizations that are more risk-averse may choose to wait a while to see how the product matures.

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm.  By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. These business improvements are delivered through a top-down approach that connects people, process, information and technology. What makes Ventana Research different from other analyst firms is a focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of over two million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.

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