Oracle's BI Play - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Information Management
12:50 PM

Oracle's BI Play

Oracle is pushing a new product line that it hopes will cover companies' BI needs from top to bottom.

Oracle is pushing a new product line that it hopes will cover companies' BI needs from top to bottom.The new package from the enterprise software titan combines Oracle's database and Fusion middleware with analytics capabilities culled from Siebel when Oracle bought the formerly independent CRM firm.

If you've been reading Business Intelligence Pipeline since last fall, you know that Oracle was talking about Siebel's newly produced analytics functionality as the hidden jewel of its acquisition even before the buyout had closed. Siebel's beefed up analytics capability largely slipped under the radar of news coverage and Wall Street's notice alike when Oracle started expressing its desire for the company. Most of the focus was on the way the transaction would impact the CRM market. But the analytics side was worth more attention. At least one Oracle exec is now saying that analytical capability accounted for a quarter of Siebel's sales prior to the transaction.

I've already written plenty about how Oracle's moves threaten the stand-alone BI vendors, so I won't bother with that now. Perhaps it will be more interesting watch and see how the big, enterprise software firms -- IBM, Microsoft, Oracle and SAP -- stack up against each other as they try to boost their BI abilities. It's a huge focus for all four companies now, and as Oracle's move demonstrates, business intelligence will remain a big area of emphasis for the software giants for the foreseeable future.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Flash Poll