Obnoxious Hipster Startups Must Die - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Information Management
12:15 PM
Connect Directly

Obnoxious Hipster Startups Must Die

Dear Lord, please tell me not all startups are as smug, self-satisfied, and alcohol-centric as this one.

Dear Lord, please tell me not all startups are as smug, self-satisfied, and alcohol-centric as this one.OK, it's time to dial back on the startup culture because I can't tell if the video below on Xobni is a parody or the real thing.

Did the company co-founder who hosts this video intend to slyly mock the startup environment he swims in, or are well-funded young hackers simply too delirious to be self-aware?

The video starts with a frat-guy genuflection to partying. His narration is peppered with outdated hip-hop slang. Throughout we are treated to a checklist of startup clichés: ironic disco balls, Aeron chairs, free lunches, and dogs at the office. The video ends with the delivery of beer by a hipster in a trucker hat. Time to get their drink on.

If this is parody, it's "Office" worthy. If not ... ouch.

I realize the context of the video is important. It's part of a series about life in American offices, so the goal wasn't to provide a sober or market-friendly pitch about the product or its benefits. It was supposed to be loose, informal, and fun.

Perhaps this was a bit too loose. I'm sure these guys have a lot to be proud of, and I'm sure they work incredibly hard, but they need to chill with the smug self-satisfaction. Yes, it's cool you have a company chef and a closet full of candy, but take a hint from the guys in QA: put your headphones on and get back to work.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Flash Poll