re: MicroStrategy Tries Free To Win Customers
This reminds me of CA Technologies' recent move to give away a slimmed down version of Nimsoft Monitor, called Snap. I think this is a practice borrowed from successful open source projects. Amid the din of new software products, one of the few low cost ways to get a toehold in the market is to give away something of value, It reduces the initial try-out friction. Only a small percentage of tryouts tend convert to paying customers, but that in itself is a win for the software supplier. If they are existing paying customers and they eventually added a new product to their annual support bill, that's a win also. More and more of the software industry will have to operate this way.