'In the Cloud' is the New 'as a Service' - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Information Management
Commentary
5/27/2008
11:17 AM
Commentary
Commentary
Commentary
50%
50%

'In the Cloud' is the New 'as a Service'

I've come to the conclusion that "as a service" is getting played out as a marketing term. The new and exciting term now being borrowed from the Web world is "in the cloud." While there is a difference between the two, many companies never figured out if they were SaaS or a managed hosting environment... I expect to see more confusing messages as vendors rush to the next buzzword.

I've been getting caught up on briefing notes and press releases since the TDWI conference and I've come to the conclusion that "as a service" is getting played out as a marketing term. The new and exciting term now being borrowed from the Web world is "in the cloud." Companies have been throwing out the " aaS" as in SaaS in favor of " itC." While there is a difference between the two, many companies never figured out if they were SaaS or a managed hosting environment. Now they're doing the same thing with SitC and SaaS. I expect to see more confusing messages in the market as vendors rush to the next buzzword.So who are the new "in the cloud" vendors? I'm ignoring the cloud service vendors here who help you put something into a cloud, instead just looking at databases and related products.

Amazon SimpleDB (in beta) Google BigTable LongJump And the vendors moving offerings in this direction?

EnterpriseDB Postgres Plus Advanced Server Cloud Edition Microsoft SQLServer Data Services MySQL Enterprise for Amazon EC2 Vertica for the Cloud

You spreadmart/spreadsheet fans will love this video showing how to use some open source code with Google spreadsheets as a database in the cloud.

Interesting that open source and startup vendors have been all over this topic, while the more traditional vendors are still working things out.

Note: I wrote this before seeing what's new on IE, and there's a fine interview with Don Feinberg going into more detail about the differences between managed hosting, "as a service" and "in the cloud."I've come to the conclusion that "as a service" is getting played out as a marketing term. The new and exciting term now being borrowed from the Web world is "in the cloud." While there is a difference between the two, many companies never figured out if they were SaaS or a managed hosting environment... I expect to see more confusing messages as vendors rush to the next buzzword.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll