Hot Banana Launches Active Marketing Web Content Management Suite - InformationWeek

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Hot Banana Launches Active Marketing Web Content Management Suite

Active Marketing Web Content Management Suite will allow non-technical users to take total “hands-on” control of their online marketing and communications.

Web Content Management and e-marketing applications provider Hot Banana Software Inc. has announced the shipping of its new product -- the Hot Banana Active Marketing Web Content Management Suite, which consists of the Hot Banana Web Content Management Suite, and the Hot Banana Active Marketing Suite. All versions are shipping immediately, either as Hot Banana On Demand, Software-as-a-Service (SaaS) or as Hot Banana Licensed Software.

In the first integration of its kind, the Hot Banana Active Marketing Web Content Management Suite will allow non-technical users to take total “hands-on” control of their online marketing and communications and give marketing professionals the ability to execute a Web marketing strategy, create and manage Web site content, optimize their Web sites for search engines, manage their digital assets, and more.

All Hot Banana Active Marketing programs and campaigns can now be tracked by using WebTrends 7 On Demand Web analytics to measure results and Web site performance. Improvements to the Web site and marketing activities can then be made, such as tweaking and changing the Web content, so the campaign can be fine tuned, either while it's in progress, or optimized in preparation for the next scheduled campaign.

A Hot Banana Active Marketing-powered Web site is intended to become an e-marketing platform for creating Web site content, lead generation campaigns, acquiring and capturing sales leads, improving conversions and building customer retention.

"Clients are asking us for more pro-active Internet marketing capabilities to be optimized, launched and managed directly from their Hot Banana Web Content Management Suite," says Krista Lariviere, President, Hot Banana Software Inc. "With our new Hot Banana Active Marketing Web Content Management Suite, we're seeing the logical convergence of traditional content management, Internet marketing, SEO and Web Analytics, all into one e-marketing platform. Active Marketing is a solution we have developed for marketing professionals who can use the Hot Banana Web CMS to manage their tight budgets with limited resources, and yet still create fast-to-market lead generation campaigns with an optimized conversion funnel, while still ensuring the consistency of content and brand integrity."

"Marketing professionals lack control over their Web site and e-marketing strategies as expensive and resource stretched IT departments and Interactive agencies tend to bottleneck the process," adds Krista. "As measurement and ROI remains the missing ingredient in marketing. The Hot Banana Active Marketing Web Content Management Suite helps to solve this problem by making marketers more Web-savvy by giving them all the Web analytics, control and accountability over their Web site content and Internet marketing initiatives in order to improve their decision making."

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